What is most interesting about Loom’s rugs is that although they are made using traditional techniques, Doan Bilgis has also introduced some really innovative contemporary ideas into his business. His ‘Hepsi’ rugs are formed using a patchwork technique which is not traditionally used for rugs, but when Doan Bilgis discovered some artisans in Turkey playing with this idea in 1999, he fell in love with the concept and began working with them. Doan Bilgis named this style ‘Hepsi’, meaning ‘all’ – as the technique uses everything and anything to create these unique rugs.