All designs share a common key idea which the Karimoku New Standard calls the “everyday life concept”. The focus here is on objects for everyday use that can be easily integrated into different living spaces and therefore potentially appeal to a very large target group.  All the products are made of Japanese hardwoods from sustainable forestry – oak, maple and chestnut. for the collections Karimoku New Standard collaborates with established international designers such as Sylvain Willenz or designer duo Scholten & Baijings. Not to mention emerging talents such as Tomás Alonso, ECAL graduate Lucien Gumy or Swedish design collective TAF, who have all created wooden pieces for the label. via