The Revolution of the Diffused Furniture Factory
During the design week 2013 seré/dondossola presents together with Slowd – design at Zero km, SD/poltroncina and Octa. Right in the center of the recently born but already very important design area Ventura Lambrate, seré/dondossola will present SD/poltroncina together with Slowd during the design week 2013 in Milan – Italy. A minimalistic armchair that groups together the purity of its shape and the craftmanship of the artisan. Completely made out of oak, shaded in wengé-colour with a matt soft touch finishing, SD/poltroncina is one of the first products realized with Slowd using the know-how of the local Italian craftsmen.
Internationally introduced for the first time at Interieur 2012 (Kortrijk – Belgium), and part of the C-mine exhibition (Genk – Belgium) with MARKED, recently SD/poltroncina has been published in Interni Magazine International edition (n° 1/2 2013) together with Slowd.
At first SD/poltroncina was born together with other products to show how uneven is a job concerning design, showing the complete process from the initial idea through the production, till the commercialization.
seré/dondossola + slowd: The Revolution of the Diffused Furniture Factory
from the 9 th till the 14 th of april 2013
Via Ventura 5 (above the press desk of Ventura Lambrate)
hours: the 9 th of April 14.00h – 20.00h, other days 10.00h – 20.00h
Opening Party: Wednesday, the 10th of April from 20.00h
Press preview: Tuesday the 9 th of April 10.00h – 14.00h